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Greg Ulrich
Chief AI and Data Officer at MasterCard. Leads AI and data strategy, focusing on fraud detection, personalization, and internal operations.
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Feb 4, 2025
• 29min
In The Vault: How AI is Powering Payments with Greg Ulrich
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Greg Ulrich, Chief AI and Data Officer at MasterCard, leads the conversation on navigating the complexities of AI in financial services. He discusses MasterCard's innovative 'hub and spoke' model for AI deployment, balancing centralized control with decentralized creativity. Ulrich delves into using generative AI for enhanced fraud detection and customer personalization while evaluating ROI for AI initiatives. With transparency and trust at the forefront, the conversation uncovers the future opportunities AI presents in payments and commerce.
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