In this engaging conversation, Greg Swan, Senior Content Manager at ClickUp, shares his expertise in content repurposing and distribution strategies. He candidly discusses the exhausting cycle of constant content creation and the power of transforming existing materials. Greg highlights the role of AI tools like ChatGPT and Goldcast in streamlining processes. Real-life case studies showcase practical strategies for effective channel-specific distribution, encouraging marketers to rethink their approach for maximizing content impact.