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Greg Shumchenia

Director of Global Brand and Strategy at Intuit Mailchimp. Offers perspectives on the challenges and opportunities faced by small and medium-sized businesses in brand marketing.

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26 snips
Mar 25, 2025 • 44min

Marketing effectiveness tips for small and medium brands

Les Binet, a marketing effectiveness consultant renowned for his insights, joins Greg Shumchenia from Intuit Mailchimp, who specializes in brand strategy for small businesses. They tackle the unique marketing challenges smaller brands face, emphasizing effective branding on a budget. Key strategies include leveraging storytelling in email marketing, understanding the 'double jeopardy' concept, and balancing advertising spend for growth. They also highlight the power of emotional branding and the vital role of product quality in capturing market share.