Greg Sherrill

Greg Sherrill, VP of Demand at Magnite, dives into the evolving world of programmatic advertising. He discusses the importance of transparency and collaboration in addressing market fragmentation. Strategies for optimizing supply paths and navigating a cookie-less future are also explored. Greg emphasizes sustainable inventory management and offers advice for midsize brands to leverage technology and partnerships for better outcomes. This insightful conversation reveals the pathways to simplifying the programmatic landscape.