Greg Peters

Greg Peters, founder of 4B Marketing and Hybrid Marketing, dives into the fascinating world of running two agencies, focusing on tech and regulated markets like cannabis. He shares how launching a second brand not only safeguarded his original agency but also led to explosive growth, reaching $1M in revenue within just two years. Greg emphasizes building a people-first culture and staying optimistic despite the ups and downs of agency life. His journey showcases the power of curiosity and adaptability in navigating challenges and seizing opportunities.