Greg Melia

Troy Powell, Vice President of Strategy & Analytics at Walker, and Greg Melia, CEO of the CXPA, dive into the groundbreaking findings from the CX Leader Pulse study. They discuss the dynamics of CX leadership, revealing discrepancies in how CX's value is perceived and funded among professionals. The conversation highlights the importance of positioning CX teams strategically within organizations and overcoming common obstacles, such as competing priorities and lack of support. Collaboration and ongoing customer feedback are emphasized as key to enhancing CX strategies.