Greg Lee

In this engaging discussion, Greg Lee, co-founder of Team Terrible, reveals how his indie game, The Baby in Yellow, skyrocketed to over 300 million downloads without any marketing budget. He shares insights on leveraging content creators and viral design to drive organic growth. Greg emphasizes the importance of community engagement, and how player experiences fueled word-of-mouth success. Additionally, he offers invaluable advice for aspiring indie developers on building a passionate fanbase while maintaining creativity and innovation.