Greg Krelenstein

Greg Krelenstein, a casting director and founder of GK-LD, dives into the evolving world of celebrity fashion campaigns. He discusses the transition from celebrity ambassadors to ensemble casts, blending A-listers with real people. Greg reflects on the shift from street casting and highlights the importance of authenticity in brand partnerships. He also shares stories from his Misshapes days and the vibrant nightlife scene in NYC, where a surprise appearance from Madonna still sparks excitement. The conversation wraps up with insights into future trends for smaller brands.