Greg Knox

In this lively discussion, Rachel Cossette from Rogers Machinery shares tips on effective marketing for small teams, while Jenni Gritti from Caterpillar emphasizes enterprise-level strategies. Greg Knox highlights the critical alignment of sales and marketing, and Kerry Nedic discusses balancing creativity with company policies through video content. Rich Ward offers actionable advice on prioritizing marketing tasks, activating sales teams on social media, and crafting successful strategies from the ground up, making it a treasure trove of insights for marketers at any level.

Greg Knox from Knox Manufacturing Solutions shares his extensive expertise in the machinery industry. He addresses the crucial timing for investments in new equipment—before securing orders or after. The discussion highlights the differences between conservative and entrepreneurial approaches to machinery buying. Greg emphasizes strategic investments for enhanced capabilities, the significance of automation, and the importance of people and culture in driving growth. Insightful real-world examples reveal how to break through plateaus and improve margins.