Greg Kihlstrom, a digital transformation thought leader and author, shares his insights on empowering employees and optimizing processes for enterprise success. He dives into the importance of structured processes, revealing how they help businesses scale effectively. The conversation also touches on the role of AI in enhancing customer experiences and the balance between data privacy and user engagement. Kihlstrom emphasizes the need for organizations to embrace creative tension and cultivate a culture where employee autonomy drives innovation.