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Greg Jaffe
National reporter at The Washington Post, providing expert analysis on military recruitment.
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Oct 14, 2024
• 36min
Selling America: The Army’s fight for recruits
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Greg Jaffe, a national reporter at The Washington Post, shares insights on the Army's struggle with recruitment amid declining trust in institutions. He highlights the emotional challenges faced by recruiters in New Jersey and innovative strategies they’re adopting to attract young recruits. Jaffe explores how the pandemic has impacted educational readiness and the changing motivations of potential enlistees. With personal stories from recruits, he details how the Army is redefining its messaging to emphasize belonging and identity.
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