Greg Hirschi

Greg Hirschi, an executive leader with an operations background, is on a mission to scale his 18-year-old company from $300K to multi-million dollar revenue. He emphasizes the crucial need for a sharp focus on revenue amidst tight resources. Jeb Blount stresses the importance of establishing an ideal customer profile, separating hunting from account management, and crafting tailored messaging. They also discuss the tension between operator and sales mindsets, and the significance of maintaining team morale during the growth journey.