Greg Heilers

Content and outreach specialist and co-founder of Jolly SEO, experienced in digital PR and reactive HARO-style link building, with a track record of building thousands of placements and speaking at international SEO conferences.

Best podcasts with Greg Heilers

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Dec 29, 2025 • 1h 9min

The secrets to earning great HARO links with Greg Heilers

Jack Chambers-Ward chats with Greg Heilers, co-founder of Jolly SEO and digital PR expert. They dive into the evolution of HARO and the impact of AI on journalist outreach, highlighting the necessity of human editing to maintain quality. Greg shares insights from his experiences at the Shenzhen SEO conference and the unique challenges in Chinese markets. The duo discusses 'pitch twisting' techniques to enhance relevance and the rising importance of unlinked brand mentions in SEO. A must-listen for digital PR enthusiasts!

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