Greg Dolan
CEO of Keen Decision System
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May 6, 2024 • 35min
[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels
Greg Dolan, CEO of Keen Decision System, discusses evolving DTC brands into omnichannel retailers. Topics include measuring ROI, optimizing spend, retaining brand voice, and making data-driven decisions for growth. Key takeaways: right-sizing legacy channel investments, balancing marketing tactics, and optimizing marketing investments for sustainable brand growth.
