Greg Dalby

In this engaging discussion, Greg Dalby, SVP eCommerce at The Woobles and a seasoned expert in the field, sheds light on the psychology of pricing. He explores why pricing strategies are rooted in consumer perception rather than just profit margins, and how premium brands like Fender balance quality and customer feedback. Anecdotes about brands like Hyundai reveal the evolution of brand perception over time. Dalby emphasizes the emotional connections consumers form with products and the necessity of smart pricing to build brand loyalty.