Greg Cohn

Greg Cohn, Founder and CEO of Ad Hoc Labs and creator of the Burner app, shares invaluable insights on app development. He emphasizes the importance of knowing when to pivot, noting that Burner succeeded by solving a real problem. Greg explains why most consumer apps shouldn't pursue VC funding, advocating for self-sustaining models. He discusses the significance of user retention over acquisition and how small tweaks like optional free trials can drive big results. He also highlights the need for continuous testing and data-driven decisions to foster growth.