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Greg Cohen
Marketer and the person behind Pour More, a whiskey subscription service. He focuses on the marketing and branding side, building distributor and distiller relationships, and creating custom brand custom bottling work.
Best podcasts with Greg Cohen
Ranked by the Snipd community
Jul 31, 2025
• 1h 2min
525 - Behind the Pour: Unpacking Whiskey Subscriptions with Greg Cohen
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Greg Cohen, a marketer and founder of Pour More, reveals the ins and outs of whiskey subscriptions. He discusses how COVID-19 spurred their growth and the importance of storytelling in marketing. Cohen shares insights into their dual customer base: whiskey connoisseurs and casual gift-givers. He also explores the complexities of alcohol distribution laws and balancing exclusivity with value. Tune in for a peek at how Pour More navigates these challenges while engaging with both consumers and distillers.
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