Greg Chait

Founder and creative director of The Elder Statesman, known for elevating cashmere and playful luxury through hand-dyed knitwear, blankets, and craft-driven collections; discusses brand origin, product development, and retail philosophy in this episode.

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Jan 14, 2026 • 1h 15min

Greg Chait: Founder of The Elder Statesman – Cashmere, Colour, Craftsmanship, & Playful Luxury

In this conversation, Greg Chait, founder of The Elder Statesman, shares his journey from party promoter to luxury fashion innovator. He reveals how a simple cashmere blanket sparked his passion for yarn and colour. Greg discusses pioneering tie-dye on cashmere, making luxury feel playful and personal. He also reflects on empathy in leadership shaped by fatherhood, the balance between creativity and operations, and the importance of authenticity in craftsmanship. Join him as he explores the emotional toll and joy of building a meaningful brand.

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