Greg Callahan and Monica Oliver, experts in commercial excellence at Bain, dive into the rapidly transforming world of investor relations. They discuss the critical need for firms to modernize their IR practices to gain a competitive edge in a saturated fundraising market. Key topics include understanding evolving investor dynamics, effective account planning for building lasting relationships, and the impact of technology and diverse talent in revolutionizing IR strategies. Their insights offer practical approaches for long-term success in the asset management landscape.