Greg Batchelor
Vice President of Growth Marketing at platform.sh
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Feb 6, 2023 • 27min
ABM Mistakes You Can’t Afford to Make, with Greg Batchelor
Greg Batchelor, VP of Growth Marketing at platform.sh, discusses the importance of Sales & Marketing alignment, leveraging ABM for specific accounts, and avoiding common ABM mistakes. Topics include refining Ideal Customer Profile, mastering sales handoff, and tracking metrics in ABM campaigns to maximize success.
