In this discussion, Grayson Rudzki, the Head of E-commerce at Pilothouse, shares insights on navigating BFCM 2025, highlighting the triumph of retention over acquisition. He delves into how AI transformed creative testing and workflows, producing significant efficiency. Grayson and Lead Strategist Abby reveal successful strategies, like persona-led advertising and diverse creative approaches that lowered CPMs. With real examples and cultural references, they emphasize the importance of authenticity in UGC to resonate with audiences, while also exploring innovative bundling tactics to enhance customer lifetime value.
