Grayson Rudzki

Taylor Cain, a social media expert at Pilot House, teams up with Grayson Rudzki, Head of Socials, to unveil common media buying blunders that can haunt your ad performance. They emphasize the importance of creative alignment between ads and landing pages to maximize your budget. The duo also discusses the need for meticulous ad copy testing and crafting effective calls to action. Plus, they reveal key insights into retargeting strategies and how to maintain audience engagement, all just in time for the crucial Q4 advertising season.