Graham Wilkerson

Graham Wilkerson, owner of Genesis Sports Performance, shares his inspiring journey from renting space in a gym to building a multi-location sports performance brand. He discusses his unique brand guarantee that ensures measurable gains for athletes. The conversation dives into effective marketing strategies, adapting training programs for young athletes, and the importance of community connections. Graham also highlights the transition to a management role, focusing on staff training and expanding business opportunities, including plans for licensing and franchising.