Graham McDonnell
A creative director at TIME, he discusses the impact of big budgets on marketing effectiveness.
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May 25, 2023 • 44sec
Snippet: Creative Director of TIME Graham McDonnel on How Big Budgets Might Actually Harm Marketing Projects
Graham McDonnell, a creative director at TIME, reveals the surprising truth about marketing budgets. He argues that big budgets often kill creativity, making brands overly cautious. Instead, he suggests that calculated risks can lead to greater audience engagement. Dive into the discussion on how to create an environment where creativity flourishes amidst financial constraints!
