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Grace Lee Chen
Founder of Birdy Grey, a fashion brand known for its affordable bridesmaid dresses. She scaled the company from $10 Instagram ads to a $100 million business by focusing on customer needs and staying true to her brand story.
Best podcasts with Grace Lee Chen
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Apr 29, 2025
• 21min
Building a $100 Million Brand, One Bridesmaid Dress at a Time
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Grace Lee Chen, the founder of Birdy Grey, transformed the bridesmaid dress industry with her vision for affordable fashion. She shares insights on scaling her business from $10 Instagram ads to a $100 million powerhouse by prioritizing customer needs. Grace discusses diversifying into groomsmen's attire and the importance of mastering core products. She emphasizes tailoring the online shopping experience and maintaining affordability through direct manufacturing, while leveraging influencer partnerships and social media to engage a younger audience.
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