Grace Lee Chen

Grace Lee Chen, the founder of Birdy Grey, transformed the bridesmaid dress industry with her vision for affordable fashion. She shares insights on scaling her business from $10 Instagram ads to a $100 million powerhouse by prioritizing customer needs. Grace discusses diversifying into groomsmen's attire and the importance of mastering core products. She emphasizes tailoring the online shopping experience and maintaining affordability through direct manufacturing, while leveraging influencer partnerships and social media to engage a younger audience.