Grace Gu

Assistant Professor of Information Systems at the Carroll School of Management, Boston College. Her research focuses on the intersection of technological innovation and strategic management, particularly technology strategies in the IT industry.

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Jun 8, 2022 • 37min

Trust and platform avoidance with Grace Gu

In this enlightening discussion, Grace Gu, an Assistant Professor of Information Systems at Boston College, delves into the paradox of trust in online platforms. She reveals how increasing consumer trust can ironically lead to disintermediation, where users might choose to bypass platforms altogether. Grace shares insights from her research on freelance marketplaces, emphasizing the potential risks involved with avoiding platform fees. She also explores strategic redesigns that can enhance customer retention and the future dynamics of platform interactions across industries.

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