Grace Frohlich

Grace Frohlich, SEO Senior Manager at Brainlabs, dives into the intricacies of user journey mapping. She discusses leveraging AI to create detailed user personas and understanding customer motivations. The conversation emphasizes the importance of personalized, non-linear journeys in search marketing and the need for strategic tracking of user behavior. Grace also shares practical tips for organizing search data and the evolving nature of SEO, urging marketers to regularly reassess customer journeys to stay ahead in the digital landscape.