Grace Dolan

Grace Dolan, VP of Integrated Marketing for Samsung's home entertainment division, discusses how the pandemic reshaped marketing strategies and consumer behavior. She shares insights on Gen Z's influence in household tech decisions and highlights innovative marketing collaborations, including one with Ryan Reynolds. The conversation dives into the rise of technology in family life during remote work, emphasizing the need for balanced digital experiences for children. Dolan also explores how Samsung is evolving TVs into interactive hubs, enhancing user connectivity and personalization.