Gorkem Yurtseven

Co-founder and CEO of fal, a generative media platform powering image, video, and audio AI applications; discussed the company's pivot, scale to over $100M ARR, and technical and go-to-market strategies.

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Oct 22, 2025 • 59min

The pivot that paid off: How fal found explosive growth in generative media | Gorkem Yurtseven (Co-founder and CTO)

Gorkem Yurtseven, the Co-founder and CEO of fal, discusses the company's meteoric rise in the generative media space, scaling from $2M to over $100M ARR. He reveals the bold pivot from data infrastructure to generative inference, driven by market demand. The conversation explores unique hiring philosophies, the significance of prioritizing developer experience, and predictions for 2027, when AI-generated video is expected to become mainstream. Gorkem also shares insights on managing rapid growth and the challenges of building a diverse tech team.

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