Gonzalo Del Fa
President at GroupM Multicultural
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Nov 14, 2023 • 38min
Multicultural marketing is finally getting more focus from brands - but still has a long way to go
Gonzalo Del Fa, President at GroupM Multicultural, discusses the challenges of measuring ROI in multicultural marketing and the need for accurate measurement metrics. The chapter explores the upcoming changes in digital advertising and the undercounting of multicultural audiences in marketing research. It also emphasizes the importance of minority media representation and partner selection in advertising.
