Gloria Hwang

In this engaging discussion, Gloria Hwang, Founder and CEO of Thousand, shares her journey of transforming the bike helmet industry with stylish designs that appeal to first-time wearers. Inspired by a personal tragedy, Gloria reveals her mission to save lives through a lifetime crash replacement guarantee. She explores the failure of fear-based marketing, the importance of understanding customer needs, and how adopting a design-led approach has helped her brand expand globally. With insights on balancing leadership and motherhood, Gloria encourages founders to prioritize solving real customer problems.