Glenn Kramon

Glenn Kramon, an editor at the New York Times and a Stanford GSB lecturer, emphasizes the urgency of engaging writing. He shares that starting with your main point can capture impatient readers' attention. The discussion explores common pitfalls and the necessity of audience awareness in crafting messages. Glenn also highlights storytelling and humor as effective tools to connect with readers. Lastly, he advocates for praise over criticism in communication, citing Steve Jobs as a master of influence, showcasing the passion required for impactful exchanges.