Tim Ellis, the NFL's CMO, and Glenn Cole, co-founder of 72andSunny, dive into how the NFL drives record audiences through emotional storytelling. They reveal the secrets of a powerful agency-client partnership and the strategy behind iconic Super Bowl campaigns. The duo discusses the Taylor Swift effect and how personal profiles of players foster deeper connections with fans. They also explore the surge of flag football and the NFL's commitment to growth, both nationally and internationally, embracing inclusivity and engaging young audiences.