Giuseppe Stigliano
Global CEO, keynote speaker, and marketing thought leader. Has advised some of the world's top business leaders and co-authored books with Philip Kotler.
Best podcasts with Giuseppe Stigliano
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Aug 18, 2025 • 43min
This #1 Marketing Expert PROVES You’re Branding All Wrong!
Giuseppe Stigliano, Global CEO and marketing thought leader, shares insights that will reshape your understanding of branding. He argues that traditional push marketing is obsolete in today's saturated market. Instead, he emphasizes creating genuine value tailored to consumer needs. Discover the five key steps that underlie successful relationships and branding. Giuseppe also highlights the importance of adapting marketing principles to enhance personal branding. Get ready to stand out by focusing on what people truly want!
Nov 1, 2023 • 35min
L'evoluzione del settore del marketing tra nuove competenze, intelligenza artificiale e nuovi bisogni da soddisfare
Giuseppe Stigliano, Global CEO in Spring Studios e professore di marketing, discute sull'evoluzione del settore del marketing tra nuove competenze, l'intelligenza artificiale e i nuovi bisogni. Si esplora l'importanza della diversità di prospettive, l'utilizzo dell'intelligenza artificiale nel marketing, l'evoluzione da un approccio istintivo a uno basato sui dati e le sfide del prebranding nel contesto attuale del mercato.
