Giuseppe La Rocca

Giuseppe La Rocca, VP Global Enterprise at StackAdapt, brings over a decade of experience from Yahoo and Verizon Media. He discusses his ascent in ad tech, emphasizing the importance of understanding diverse client needs, particularly between mid-market and enterprise sectors. Giuseppe highlights how AI is transforming programmatic trading and the advertising landscape, especially with the rise of live sports on streaming platforms. He passionately advocates for innovation and maintaining a positive mindset amidst industry challenges.