Gino Colangelo, founder of a leading wine-focused PR agency, and Robert Joseph, an accomplished wine writer and editor, dive into the changing landscape of alcohol consumption. They discuss the rise of trends like Dry January and NOLO beverages. The duo shares three essential steps to thrive as a 'Wine Warrior,' emphasizing creativity, social engagement, and a positive perspective on wine. They also highlight wine's role in building community connections and the need for innovative approaches in marketing to cater to diverse consumer preferences.
