Ginger Johnson

Ginger Johnson, an expert in qualitative research with a focus on emergency response planning, challenges the idea that qualitative data is slow and ineffective. She discusses the vital role qualitative insights play in understanding human behavior and community dynamics during crises. Ginger shares real-life examples of how qualitative research informed emergency responses, especially in refugee situations. She highlights the importance of local researchers and adapting research methods for immediate, sensitive interventions, proving that every narrative truly matters in emergencies.