Explore the importance of understanding over knowledge in business and life with Prof. Gina Fong. Learn about the balance between quantitative and qualitative data, challenges in research, and the significance of consumer insights through qualitative methods. Discover MBA students' reception to psychology and sociology in their curriculum.

Gina Fong, an esteemed assistant clinical professor at The Kellogg School of Management, discusses the importance of customer insight and her role as a consumer anthropologist. She explores the power of asking simple questions, understanding customer motivations, and using brand storytelling as a strategic framework. Fong also touches on sample size in research, delivering difficult information with empathy, and the value of empathy in relationships.