Giles Martin

Timi Siytangco, Key Account Director at Acast, and Giles Martin, EVP at Oxford Road, shed light on the booming podcast landscape. They explore the slow ad spend despite rising podcast popularity and discuss the unique dynamics of advertising in Asia. The conversation highlights the integration of video and the challenges of measuring podcast effectiveness. Brands are now tackling brand safety concerns and realizing the potential of podcasts to engage younger audiences. Innovative strategies are needed as the medium evolves.