Gilbert Kruidenier

Gilbert Kruidenier, an organisational change expert and author with over 20 years of experience, shares insights on navigating the complexities of change communications. He discusses the common frustrations professionals face, such as the clash between marketing and internal comms, and how to differentiate roles effectively. Gilbert emphasizes the need for clear, human-centered messaging and practical strategies to manage expectations. He also highlights the importance of asking questions and keeping communication simple to engage audiences better.