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Gideon Shalwick
Entrepreneur and online video pioneer focused on video tools and automation; founder of Vubli (Voobly) and previous video-software ventures, advising creators on short-form video distribution and AI-powered workflows.
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Dec 3, 2025
• 48min
SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin
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In this engaging chat, Gideon Shalwick, an online video pioneer and founder of Vubli, shares insights on leveraging short-form video for maximum impact. He introduces the 'hero platform' strategy, emphasizing the importance of focusing on one main platform while automating content distribution across others. Gideon discusses the role of AI in streamlining video posting and metadata, debunks myths about third-party tools, and highlights the significance of audience engagement. His strategies promise to help creators save time and boost visibility!
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