Gideon Nave

Gideon Nave, a Wharton Associate Professor of Marketing, dives into the intricacies of AI tools like ChatGPT and their impact on creative problem-solving. He discusses how these technologies can boost individual innovation while raising important concerns about idea homogenization in society. The conversation highlights both the enormous potential for enhanced creativity and the necessity for caution, emphasizing a balanced approach to engaging with AI in order to safeguard diverse ideas and unique perspectives.