Gianna Scorsone

Gianna Scorsone, CEO of ChampionHQ and a customer marketing expert, joins Megan Bowen to dissect the Brand, Demand, Expand strategy. They highlight the importance of blending brand strength with customer advocacy to bolster demand generation, especially in today's AI-driven market. The duo emphasizes financial backing for brand and expansion initiatives, while also discussing how strategic alignment between sales and marketing can supercharge customer retention and growth. Expect insights on practical budgeting and innovative approaches to enhance relationships with existing clients.