In this episode, Giancarlo Lionetti, CRO of Zapier, discusses Product-Led Growth (PLG) and Go-To-Market (GTM) strategies. They explore the role of the CRO and how to combine product-led and sales-led growth. They also discuss Zapier's successful hybrid go-to-market model. The podcast dives into the importance of having an easy-to-try product, being user-centric, and the role of product marketing and demand generation. Additionally, they explore the effectiveness of demand gen campaigns and the value of sales in complementing product-led growth.
