Gia Laudi, CEO and Founder of Forget the Funnel, discusses the nuances of customer-led growth strategies for SaaS companies. She emphasizes the importance of understanding real customer needs and aligning marketing efforts with broader business goals. Gia delves into the significance of product activation as a key success metric and how strategic content marketing can enhance customer acquisition and retention. She also shares insights from her journey in writing a book on customer experience, balancing collaborative efforts with business responsibilities.