Ghazala Azmat, an expert on organizational strategy, discusses her new initiative exploring how organizations craft their strategies. She highlights the critical role organizations play in solving societal problems. The conversation dives into the principles of organizational economics, emphasizing incentives and hierarchies that affect performance. Ghazala also addresses disparities in organizational success, advocating for a mix of corporate culture and capability to boost competitiveness. Lastly, she outlines ways researchers can collaborate to enhance strategic decision-making.