Gerry Leonidas

In this engaging conversation, Gerry Leonidas, a typography professor at the University of Reading, dives into the fascinating world of fonts. He reveals the artistic evolution of typefaces from ancient scripts to modern design, showcasing their pivotal role in branding and visual identity. The discussion covers the complexities of font licensing, including legal challenges and lucrative opportunities for designers. Gerry also shares insights into the innovations in typeface design, making typography an intriguing blend of art and commerce.