Kevin O’Marah, Chief Research Officer; Geraint John, VP of Research; and Steve Hochman, VP of Research, dissect SHEIN’s rise as a fast-fashion giant. They explore its AI-driven supply chain that allows for rapid style releases and the lessons other brands can learn from this model. The discussion highlights ethical concerns surrounding labor practices and the environmental impact of fast fashion. The trio also examines supply chain resilience in the Asia Pacific and SHEIN’s strategies for navigating competition while promoting sustainability.