Georgiana Huddart

Georgiana Huddart, owner and creative director of the iconic British swimwear brand Hunza G, shares her journey in reviving the label that was a sensation in the 1980s. She discusses the challenges of staying ahead of relentless knockoffs and the innovative use of proprietary crinkle fabric. The conversation touches on the significance of color in swimwear design, the nostalgic pull of vintage styles, and the brand's evolution in the age of social media. Georgiana also shares humorous anecdotes about parenting and unexpected market flops in the fashion world.