Jean-François Bérubé, a master in real estate brokerage, Patrice Ménard, an expert in the field, and Georges Bardagi, a specialist in the industry, dive deep into the realities of real estate in Quebec. They discuss the integration of technology like AI and blockchain, the importance of ethical practices in governance changes, and enhancing professionalism to build trust. The trio also emphasizes the role of community engagement and innovative strategies for navigating diverse demographics in a rapidly evolving market. Essential insights for industry professionals!